The story behind the meteoric rise of the Mc Donald food chain franchise from 1954
Desimartini | Updated - October 10, 2017 19:06 PM IST
Verdict - An interesting well made film.You are likely to say" I'm loving it".
Everyone is familiar with the Mc Donald food chain and so the story of its success should make for interesting viewing.
First things first . Maybe the title of the film is misleading since Ray Croc the hero of this film was not the founder. He could be called the innovator or developer. The founders were the two Mc Donald brothers who first set up the hamburgers restaurant with the system of making, arranging, packaging and presenting it hot to the customer at the window. This flawless coordinated work by the cooks and workers looked like choreography to Ray Croc when he first saw it and he saw great potential for further growth.
The film initially shows travelling salesman Ray Croc unsuccessful and frustrated in his sales work till he sees the facilities of the Mc Donald restaurant. He convinces both brothers with his plans of expanding the food chain throughout America and then persuades them to enter into a contract for implementing the plans. Very soon the Mc Donald brothers realise that Ray has a totally different approach which does not match with their orthodox easy going non greedy methods. The conflict between both parties keeps increasing and things become worse when Ray floats Mc Donald corporation and finally Ray buys the Mc Donald franchise from the brothers. It is a sad day for the brothers when they remove the word Mc Donald from their restaurant.
The film is well directed by John Hancock whose story telling is effective. Michael Keaton acts well with some telling one liners which reflect his persistence and ruthlessness to achieve his goal. He very nicely puts across his aggressive attitude to move and get what he wants. I felt that the role of his wife played by Laura Dern remained underdeveloped as also the character of his future wife.